Search engine optimization for nonprofits

Search Engine Optimization and Search Engine Marketing have become required components of any targeted web effort.    PR Newswire offers a number of tools to optimize your press release distribution and offers helpful resources to integrate your Pubic Relations with SEO Strategies.

In addition, we offer a variety of packages to help you to optimize your CauseRoom nonprofit Web site.

Nonprofit SEO Basic

Designed to help your organization gain higher ranking in search engines and effectively target your markets online. Includes extensive keyword research, homepage optimization, and Google Analytics to track and analyze site traffic to maximize your online marketing efforts.

SEO Plus

Created for organizations with broader target markets, the SEO Plus package increases your search engine ranking for multiple market segments and attracts highly relevant visitors to your site by targeting distinct markets and demographics. Includes homepage optimization, extensive keyword research, Google Analytics account setup and optimization for 2 additional landing pages.


For organizations in highly competitive markets, SEO/PPC Plus directs highly relevant prospects to your site by adding the guaranteed placement of a Google Adwords Pay-Per-Click campaign to your online marketing strategy. Leverage the guaranteed top placement of your site in search engines based on keywords that specifically target your business’ market. Target both local and national markets and compete on equal footing with organizations many times your size with a well-thought-out Pay-Per-Click campaign. Includes exhaustive keyword research for 3 landing pages on your site, all of the features of SEO Plus,  and a highly targeted Pay-Per-Click campaign.

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